Manufacturing industries face a profoundly changing market place today - technology, demographics, trends and product available all must be considered. To connect with your educated consumer in this complex environment, takes powerful brand "stories" to create distinctive customer experiences. A shift in consumer's values towards austerity, sustainability and authenticity, coupled with decreased consumer purchasing power, and product availability, have made direct-to-consumer marketing more challenging. Public perceptions directly affect the success of your efforts. Keeping perceptions fresh and innovative is what will differentiate you.